Priceline.com Releases Annual List of Top Party Spots for New Year's Eve

Florida and New York Turn up Big Winners in New Survey

NORWALK, Conn.--(BUSINESS WIRE)--According to a new priceline.com (Nasdaq: PCLN) hotel survey, the Las Vegas Strip is the most-preferred New Year s Eve destination for the second year in a row.

To compile its list of top New Year s Eve destinations, priceline.com looked at a sampling of more than 30,000 hotel room booking requests made by priceline.com customers for the evening of December 31, 2006. Since the priceline.com study is based on actual booking requests, and not on consumer preference polls or votes, priceline.com believes the study is one of the more accurate predictors of future travel trends.

Priceline.com said it still has plenty of hotel rooms, vacation packages, cruises, airline tickets and rental cars available for those wishing to celebrate the New Year in a special place. In addition to its broad selection of published-price travel products, priceline.com enables customers to save even more by using its Name Your Own Price services for airline tickets, hotel rooms and rental cars. See www.priceline.com for examples and full details.

In addition to Las Vegas, several other destinations showed strong popularity for ringing in the New Year. Florida destinations took 15 of the top 50 spots on the list, the most of any state. New York City took four spots, all within the top 10.

Traditional parade and New Year s Eve celebration sites scored well on the list. New York s Midtown West, home to Times Square, was #5. Philadelphia, with its Mummers Parade, ranked #28. New Orleans French Quarter continued its post-Katrina rebound, coming in at #31.

Priceline.com customers also showed a willingness to travel some distances for their celebrations. Maui and Oahu appeared on the list five times. Popular international destinations included London (which made the list twice), Paris and Sydney, Australia.  

      Priceline.com's Top Destinations For New Year's Eve 2006 

Rank     City                    Neighborhood

#1       Las Vegas               Strip Vicinity

#2       New York                SoHo/Financial District

#3       New York                Upper Midtown/Central Park South

#4       Orlando                 Universal Studios/Sea World

#5       New York                Midtown West

#6       Chicago                 Millennium Park/Loop/Grant Park

#7       New York                Midtown East

#8       Orlando                 Disney World Vicinity

#9       San Francisco           Union Square West

#10      Las Vegas               Convention Center/UNLV Area

#11      Chicago                 N. Michigan Ave./River North Area

#12      Miami                   Miami Beach

#13      Orlando                 Sand Lake Corporate Park Area

#14      Key West                Key West

#15      San Antonio             Downtown/Riverwalk

#16      New Orleans             French Quarter

#17      Miami                   South Beach

#18      San Francisco           Union Square East/Embarcadero

#19      Maui                    Kihei

#20      Maui                    Wailea/Makena

#21      Atlanta                 Downtown

#22      Las Vegas               West of Strip Area

#23      Orlando                 West Disney Area

#24      Orange County           Disneyland Area

#25      Nashville               Downtown/Vanderbilt U. Area

#26      Miami                   Coral Gables/Coconut Grove

#27      Maui                    Ka'anapali/Lahaina

#28      Philadelphia            Downtown

#29      Oahu                    Waikiki South

#30      Cancun                  Downtown/Beaches

#31      New Orleans             Downtown/Convention Center

#32      Los Angeles             Hollywood

#33      Paris                   Eiffel Tower/Grenelle/Montparnasse

#34      Ft. Lauderdale          Beach Area

#35      Fort Myers/Naples       Sanibel & Captiva Islands

#36      Los Angeles             Beverly Hills/West Hollywood

#37      Ft. Lauderdale          Downtown

#38      London                  Mayfair/Soho

#39      Maui                    Kahului

#40      Ft. Lauderdale          W. Ft. Lauderdale/Plantation

#41      Toronto                 Downtown

#42      London                  Bloomsbury/Marble Arch

#43      Newark                  Jersey City

#44      Puerto Rico             San Juan

#45      Indianapolis            Downtown

#46      Orlando                 Airport Area

#47      Sydney                  City Centre

#48      Fort Myers/Naples       Marco Island

#49      Tampa                   Airport Area/Westshore

#50      San Diego               Coastal Area

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com s TripFilter' advanced search technology, create packages to save even more money, and take advantage of priceline.com s famous Name-Your-Own-Price® service, which can deliver the lowest prices available.

Priceline Europe operates one of Europe s fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk. Priceline Europe operates in 40 countries in 12 languages and offers its customers in Europe and the U.S. access to approximately 25,000 participating European hotels.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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